TELEGRAPH HILL
What we provided.
TELEGRAPH HILL HAS A HIGH-QUALITY PRODUCT OFFERING BUT WAS NOT REACHING ITS POTENTIAL IN TERMS OF AWARENESS AND ENGAGEMENT. WE KNEW TELEGRAPH HILL MADE GOURMET PRODUCTS SO WE WANTED TO SHOW IT.
WE CAME UP WITH A UNIQUE CAMPAIGN IDEA IN TIME FOR THE BUSY SUMMER PERIOD CALLED 'GROVE TO THE STOVE'. THE CAMPAIGN INVOLVED PARTNERING WITH LOCAL RESTAURANTS WHO UTILISED AND ENDORSED TELEGRAPH HILL'S GOURMET PRODUCE.
WE DECIDED ON TEN-TWENTY-FOUR RESTAURANT IN HASTINGS AND BLACK BARN BISTRO IN HAVELOCK NORTH AS A GREAT STARTING POINT FOR CONTENT PRODUCTION. THE CAMPAIGN WAS FEATURED NATIONALLY WITH HIGHLY SEGMENTED AND TARGETED SOCIAL MEDIA AUDIENCES.
THE CONTENT PRODUCED WAS ROLLED OUT IN A 3-MONTH CAMPAIGN WHICH SAW AN INCREASE IN AWARENESS AND ENGAGEMENT WITH THE BRAND. WE SAW AN INCREASE IN WEBSITE TRAFFIC AND WERE ABLE TO GET THE DESIRED MESSAGE TO THEIR IDEAL GEOGRAPHIC & DEMOGRAPHIC AUDIENCE.
Feedback.
Geof Crawford, Owner/Managing Director, Telegraph Hill
"I’ve found SO.CO to be very professional and always working for what is in the best interest of the customer.
In addition, their communication and honesty on what is being done and results achieved (or not) is the best of any social company I have worked with.
As a customer I need to know what work is being done, why it’s being done, and the results of it. You get this with SO.CO".