Haha Wine | New Zealand | SO.CO

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About.

Our Story.

Two University Grads walked into a Design Company one day. The boss didn't offer them a job. He introduced them to each other and gave them a business idea.

He was well-aware of the demand for Social Media services by clients and saw a huge opportunity for the boys to start their own enterprise. He saw great potential in the skill-set each of them possessed.

Of course their eyes lit up. They began setting-up camp in local cafes, ordering Flat Whites to pay the rent until the time came to move into their Ahuriri Office Space.

So.Co was born. A partnership between two mates with a genuine interest in creative marketing for brands. It's our way to use what we know, to help you where you need.

About.

HAHA WINE

What we provided.

HAHA WINE IS A FAMILY-OWNED WINE COMPANY WHO PRIDE THEMSELVES ON MAKING HIGH QUALITY, GREAT VALUE WINES THAT BRING PEOPLE TOGETHER.

HAHA WINE CAME TO US WITH THE NEED FOR A FRESH, UNIQUE AND ENGAGING DIGITAL CAMPAIGN TO KICK OFF 2019. IT NEEDED TO REPRESENT THEIR BRAND IN THE SOCIAL SPACE AND ENCOURAGE THEIR CONSUMER TO INTERACT WITH THEIR BRAND ONLINE.

WE ANSWERED THEIR NEED WITH A CREATIVE DIGITAL CAMPAIGN. WE CALLED IT 'HAHA MOMENT'. THE CAMPAIGN PLAYED ON THE IDEA OF AN 'AHA!' MOMENT. A SUDDEN MOMENT OF INSIGHT OR DISCOVERY, BUT WITH HAHA WINE.

WE PRODUCED AN ANIMATED CAMPAIGN LAUNCH VIDEO AND 6 BEAUTIFUL VIDEO EXAMPLES DEMONSTRATING HAHA MOMENTS.

THE CONCEPT ENCOURAGED HAHA WINE DRINKERS TO SHARE THEIR HAHA MOMENT. THE CALL TO ACTION DREW THEM THROUGH TO THE WEBSITE WHICH HAD FURTHER DETAILS ON THE CAMPAIGN. WE EFFECTIVELY CREATED A NEW AUDIENCE FOR HAHA TO CONNECT WITH IN THE FUTURE.

STRATEGIC & INTERMITTENTLY SCHEDULED CONTENT MARKETING/ADVERTISING MEANT THAT THEIR CONTENT GOT TO THE RIGHT AUDIENCE AT THE RIGHT TIME. IT GAVE HAHA WINE AN AVENUE TO ATTAIN POSITIVE USER-GENERATED CONTENT ONLINE WHEN PEOPLE FREELY RECOMMENDED AND ENDORSED THEIR PRODUCT TO THE WIDER PUBLIC.