LINDISFARNE COLLEGE
What we provided.
LINDISFARNE COLLEGE CELEBRATED IT'S 65TH ANNIVERSARY IN 2018. WE CAME UP WITH A CAMPAIGN IDEA TO CELBRATE THIS MILESTONE. A WAY TO CELEBRATE THEIR PLACE AND PEOPLE. WE CALLED IT '65 FROM THE ARCHIVE'.
TRADITIONAL METHODS OF KEEPING IN TOUCH WITH OLD BOYS' WAS PROVING DIFFICULT FOR A NUMBER OF REASONS. WE PLANNED A STRATEGIC CAMPAIGN CENTRED AROUND GOOD CONTENT TO RECONNECT THE OLD BOYS' NETWORK WITH THE COLLEGE AND SHARE THEIR NEWS.
65 FROM THE ARCHIVE INVOLVED 65 POSTS CURATED TO FORM AN ARCHIVE GALLERY. ALONGSIDE THESE WERE 30 OLD BOYS PROFILE FEATURES AND OUR CREATIVE VIDEO EDITS. IT WAS ALL USED TO STIMULATE INTEREST IN THE CAMPAIGN AND GIVE A REASON FOR BOYS' TO TUNE IN.
THE END GOAL WAS TO GET BOYS TO ENGAGE AND CONVERT. CONVERSION RESULTED WHEN OLD BOYS' UPDATED THEIR CONTACT DETAILS, WORK EXPERIENCE VIA LINKEDIN OR SHARED THEIR STORY VIA AN OLD BOYS' PROFILE. WE SAW MASSIVE LIFTS IN ENGAGEMENT WITH THE CONTENT WE PRODUCED IN COMPARISON TO PREVIOUS MONTHS.
Feedback.
Rob Hay, Special Projects Manager, Lindisfarne College
"The team at So.Co helped our College create an insightful and engaging campaign that highlights & celebrates our College's proud history.
'65 from the Archive' was a creative and strategic way to showcase our College and its students successes over the past 65 years".