Telegraph Hill | New Zealand | SO.CO

Evaluate

Evaluate

Evaluate

About.

Our Story.

Two University Grads walked into a Design Company one day. The boss didn't offer them a job. He introduced them to each other and gave them a business idea.

He was well-aware of the demand for Social Media services by clients and saw a huge opportunity for the boys to start their own enterprise. He saw great potential in the skill-set each of them possessed.

Of course their eyes lit up. They began setting-up camp in local cafes, ordering Flat Whites to pay the rent until the time came to move into their Ahuriri Office Space.

So.Co was born. A partnership between two mates with a genuine interest in creative marketing for brands. It's our way to use what we know, to help you where you need.

About.

DUNCAN REALTY

Re-branded to Tremains Rotorua

What we provided.

THE LOCAL REALTY SPECIALISTS

DUNCAN REALTY IS A FAMILY-OWNED AND OPERATED REAL ESTATE COMPANY IN THE ROTORUA LAKES DISTRICT. THEY HAVE SINCE BEEN ACQUIRED BY THE TREMAIN REAL ESTATE GROUP AND ARE NOW CALLED TREMAINS ROTORUA.

DUNCANS APPROACHED US AT THE TAIL END OF WINTER 2018 LOOKING FOR A DIGITAL STRATEGY & EXECUTION PLAN. THEY WERE LOOKING TO COMPLIMENT THEIR PHYSICAL MARKETING CAMPAIGN CALLED 'DUNCAN DOLLARS'.

Duncans Dollars Free Marketing Queen-1.j

THE CAMPAIGN WAS PROMOTION BASED. IF YOU LISTED YOUR PROPERTY WITH DUNCAN'S THROUGHOUT SPRING YOU WOULD RECEIVE $500 WORTH OF DUNCAN DOLLARS TO GO TOWARD MARKETING YOUR PROPERTY.

WE CREATED THREE MINI-EDITS TO ROLL OUT OVER THE COURSE OF THE SPRING CAMPAIGN. WE ALSO USED THESE AS ADVERTISING & ROLLED THEM OUT TO THEIR TARGET DEMOGRAPHIC AND GEOGRAPHIC AUDIENCES ONLINE.

Over the campaign duration, we reached 13,043 people on Social Media in the Rotorua area with our messages. This averages out to approx 700 people per day. Our video content also received a impressive total of 26K views.

Of these 26,000 views, 72% were a result of the user 'clicking' to play the video rather than the video auto-playing itself. This suggests that users were in tune with our content and were wanting to engage with what we had to say. We also saw a significant increase in the amount of traffic on the Duncan Realty website compared to the same time period in the previous year. The total number of users on the website increased by 17%. The number of new users also increased by over 23% to 3,429 in 2018 from 2,770 in 2017.